Uwila Warrior is a female-founded, Boston-based brand known for its luxury women’s intimates designed for comfort and everyday wear. During my time working with the brand, I focused primarily on their organic social media presence.

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Using Uwila Warrior’s existing library of photo and video from past shoots and campaigns, I translated marketing and email campaign concepts into engaging organic content. My role centered on designing social posts, editing short-form video, and writing copy that felt aligned with the brand’s voice — refined, feminine, and modern.

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Rather than creating new imagery, my work focused on reimagining and repurposing existing assets into cohesive social storytelling that supported campaign launches and everyday brand communication.

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This work was completed in my role with the brand and reflects my personal work as Emma Connolly, not work produced through Ritual Society.