Vanilla Waves is a Cape Cod based lifestyle brand known for its coastal-inspired pieces and strong local community. I was brought in to capture content during a pop-up fitness event celebrating the launch of their Saint Patrick’s Day collection.

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The event took place at Loco in South Boston and featured a 45-minute Pilates and strength class led by two local instructors, followed by a small shopping experience where attendees could browse the newest Vanilla Waves collection while enjoying complimentary mimosas.

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My role was to document the event through photo and short-form video, focusing on candid moments that captured both the energy of the workout and the social atmosphere that followed. The goal was to create content that highlighted the brand’s connection to community, movement, and lifestyle  — showing not just the product, but the experience surrounding it.