Coastline Crochet is a small lifestyle brand centered around handmade crochet pieces inspired by coastal living. I created the brand from the ground up, developing its visual identity, product photography, and social media presence.

​

My work focused on shaping the brand’s aesthetic and storytelling through imagery and content. I photographed the products in natural, lifestyle-oriented environments that reflected the brand’s relaxed, beach-inspired feel, while also creating a consistent visual language across social platforms.

​

In addition to photography, I manage the brand’s organic social media presence — designing posts, writing captions, and developing content that highlights both the products and the lifestyle surrounding them.

​

As the brand continues to grow, Coastline Crochet serves as an ongoing creative project where I experiment with visual storytelling, product photography, and brand-building in the lifestyle space.