Fitness With Jenny is a South Shore–based personal training and reformer Pilates business led by trainer Jenny Galley. With a background in exercise science and sports administration, her approach blends intentional movement, strength, and education to create a well-rounded and empowering client experience.

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For this project, I focused on creating a library of high-quality photo and video content that reflects both the energy of her sessions and the individuality of her coaching style. The goal was to capture content that feels both polished and approachable — aligning with her brand while still resonating on social media.

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Beyond capturing content, my role extended into translating these visuals into eye-catching, on-brand graphics for her social platforms. This included designing posts that highlight her expertise, showcase her client experience, and support consistent, engaging storytelling across her digital presence.

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This work reflects a combination of creative direction, photography, and social media design.